Reference NY invited me to work for the SNS campaign of ZOSKIN HELATH. Highlighting the power of the formula within the gentle water-based serum, we represented the vortex in a variety of ways and leaned into CGI to portray macro views of opposing forces coming together and activating as one.
Direction: Christopher D'Andrea, REFERENCE
Direction: REFERENCE
Edit & Sound: Joshua Taylor Earley
Art Direction & CGI: Taishi Yagyu
Art Direction & CGI: Yurii Khomovskyi
Production: Merve Kurt
Agency: GENERAL IDEA